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2006 Education Conference

Professional Identity and Curriculum in Chiropractic Education

October 26-28, 2006, Cancun, Mexico

Consensus Statements

The conference of October 26-28, 2006 convened in Cancun, Mexico by the World Federation of Chiropractic (WFC) and the Association of Chiropractic Colleges (ACC), with co-sponsorship from the National Board of Chiropractic Examiners (NBCE), addressed the Final Report of the WFC Task Force on the Identity of the Chiropractic Profession as approved by the WFC Assembly of Members (the Final Report) on June 15, 2005.

With respect to the WFC consultation on the identity of the chiropractic profession:

1.   In the fifteen months since its release there has been significant dissemination of the Final Report to the profession by the WFC.

2.   However, while we, the participants at this conference, had previously been aware of the Final Report and its identity statements agreed upon by the WFC and its member associations, the purpose, process, current status, and next steps of the WFC Identity Consultation were matters that required additional clarification.

3.   This conference significantly increased our understanding of the above matters. As a result of this conference we understand the following:
    1. The WFC’s identity consultation was undertaken at the direction of the WFC Assembly and was designed to offer a framework for the organization of a global, profession-wide market identity.

    2. The purpose of the identity consultation and the specific role of the identity statements in the Final Report were presented and discussed. The statements specifically address the branding and the promotion of the profession in the health care marketplace. As an outcome of this conference we affirm that the intent of the identity statements was separate and distinct from a comprehensive description of chiropractic education or practice.

    3. Certain traditional chiropractic concepts and words may be confusing to the public and contentious in the profession. After discussion it was understood why these concepts and words were implied rather than expressly included in the identity statements.

    4. The results of the identity consultation are offered to the member associations of the WFC as a basis for their promotion and advancement of the profession. How this is done, including the development of public education programs and materials, is a matter for each member association’s consideration.

4.   It is understood and agreed that the development and adoption of the identity consultation outcomes represents the first step in a continuing process. The next step should be the widest possible dissemination of the identity statements. To this end the following are recommended:
    1. That the WFC communicate this identity to representative stakeholders to invite their help and support in further dissemination.

    2. That the WFC, by itself and through others, should conduct ongoing surveys concerning awareness and acceptance of the identity statements.

    3. That the WFC should develop a report on the intent, design, methodology, results and associated processes of the identity survey and seek the publication of the same in an appropriate peer-reviewed journal.
5.   On this basis we, the conferees, express support for the WFC’s identity statements.

6.   We recommend that public education by the profession and its members be consistent with the identity statements.

7.   The manner in which this is accomplished should be a matter of choice for each representative stakeholder.

An excellent example of public education consistent with the identity statements that was presented at this conference, and which combines various elements of the pole, the ground and the personality, is the “Straighten Up” program recently adopted by the Bone and Joint Decade in connection with World Spine Day on October 16, 2006.



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